CRM
4 min readWhy real estate sales teams outgrow spreadsheets faster than they expect
The spreadsheet works fine until the second project launches. Here is exactly where it breaks, and what a purpose-built system replaces it with.
Kunal Gupta
Blog
Notes from the build
What we're learning about software, search and selling — written for the people who have to make the decisions.
Web Development
4 min readWhat a fast website is actually worth to an Indian SMB
Performance is not a vanity metric. Here is how load time maps to enquiries, ad costs and search rankings — with the numbers that matter.
Kunal Gupta
Marketing
5 min readGEO: getting your business cited by ChatGPT, Gemini and Perplexity
Buyers increasingly ask an AI assistant before they ask Google. Generative engine optimisation is how you show up in that answer.
Kunal Gupta
CRM
5 min readBuy or build: choosing between an off-the-shelf CRM and a custom one
Most businesses should buy. Here is the honest test for the minority that shouldn't — and what building actually costs.
Kunal Gupta
Have a project in mind?
A short call, an honest opinion on whether we're the right fit, and a fixed-price scope if we are.
kunalgupta.cse@gmail.com · +91 90572 65192 · Mon–Sat, 10:00–19:00 IST